NEW RULES FOR ART, SOUL, MIND & BODY

"No other photography educator offers this blend of insight and artistry, making Darina the clear choice for those who want to stand out in the industry and provide their clients with more than just photos, but a deeper, more meaningful transformation."
~Erin Green

ENROLL NOW

A proven framework for photographers who want to attract women over 40, sell full portrait experiences, and move away from mini sessions and discounting.

If you’re tired of building your photography business around minis and constant promotions, this is for you!

You didn’t become a photographer to race from shoot to shoot, lower your prices, or feel like your work is interchangeable. And yet, that’s where many photographers end up.


Discounts. Clients shopping by price.
A calendar that’s full... but a business that feels exhausting.





This course teaches you how to attract women over 40, and build a campaign they want to be part of.

Women over 40 are not looking for deals. They’re looking for meaning. They want to feel seen, honored, and celebrated.

When you build a campaign that speaks to that, everything changes:

Your messaging changes
Your pricing changes
Your client experience changes
Your business model changes

THIS COURSE SHOWS YOU HOW TO DO EXACTLY THAT.

An impactful campaign offers a different way.

campaigns | workshops | templates | retouching

Impactful photography is a completely different method than you've ever seen before. If you want to get a taste, I am really excited to share with you my free testimonial guide that will help you RIGHT AWAY... this will give you a taste of what the entire course is all about. AND you can start implementing
things right away! 
It's especially great if you have a campaign going and need your participants' stories. That is exactly how I developed this system! 

get the free guide

This course is not for:

  • Beginners looking for quick cash tactics
  • Photographers who want high-volume,
  • low-price work
  • Anyone unwilling to shift away from discount-based selling

This course is designed for
photographers who:

  • Already shoot women (or want to)
  • Are done relying on mini sessions and discounts
  • Want to attract higher-quality clients
  • Care about experience, not volume
  • Are ready to build a more intentional business model

Who this course is 

for

Who this course is 

not for

  • Full access to Impactful 40 Over 40 Campaign e-learning course
  • Step-by-step guidance on campaign design, messaging, and experience
  • Practical frameworks you can implement immediately
  • Lifetime access to course materials
  • Founder / Early Access Pricing
  • To support the first group of photographers going through the course, founder pricing is currently available.
  • Founder pricing ends January 31.

What’s included

Founder Price: $225


Regular Price: $450

My goal isn’t just to teach you how to earn six figures (you might already be doing that). There are plenty of educators who can help you with that. I used to cringe every time I saw someone announce their big sales or yearly earnings. I always thought, “Yeah, great, but how do your clients FEEL when they leave your studio?” I don’t want it to just be about the money!

I want my methods to create effortlessness with sales and selling. 


My goal is not only to share my journey and process with you but to invite you to join me on a mission to change the world. I was challenged to embrace this purpose, and I believe it’s one we share as artists. We should all be out there teaching radical self-love through photographic portraiture. We must connect with our hearts and souls and make every single day in the studio meaningful.

Hi there!

Book a free consultation

Book a free consultation

Fall deeper in love with your business. Don't be afraid to fall in love with your clients. My masterclass is your self-paced blueprint to not only creating true transformation with your clients, but understanding WHY it happens; by harnessing the power of neuroplasticity. With the marriage of science, spirituality and art at the helm, kick burnout to the curb, create outstanding customer service, create a soul business, and supercharge referrals. Your testimonials will blow your mind (and I'll show you how to get them). Packed with powerful lessons, email templates, and worksheets, this course will bring your business into being a beautiful contribution to the world. 

As Audre Lorde said, "When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid." Let's do this thing together!

client testimonials

-Darina

Our minds are not just gardens, but vibrant landscapes forever under development.

NEUROPLASTICITY